The price falls when you trade with discipline.
One account is always on exactly one model. The behavioural layer is free permanently — not for a trial period, and not until we change our minds.
Guardian — free, permanently
These four are never billed and never paywalled, at any account size. Most of what stops people losing money lives here, and putting it behind a paywall would defeat the purpose of building it.
- Morning brief
- Guardian interventions
- Discipline score
- Decision journal
Credits — under ₹5,00,000 connected capital
Prepaid, UPI-first, topped up when you choose. There are exactly three billable units and no fine print:
- per live strategy-day
- per AI deep-dive report
- per backtest batch beyond the free allowance
Rate — ₹5,00,000 connected capital and above
The rate is charged on the monthly average of your end-of-day connected capital, billed monthly in advance. It is floored at ₹299 and capped at ₹2,499 per month — so a large account does not pay an unbounded fee, and a small one is not charged a rounding error.
A discount step is earned over a full quarter of sustained discipline, and is only lost after a full quarter below tier. One bad week does not cost you your rate. When the rate changes, it appears on your invoice with a one-line explanation of why.
Institutional
Family offices, prop desks and advisory groups needing multi-account execution, audit-ready reporting and strategy governance are priced by contract. This tier is not yet generally available.
Questions
How much does Arthora cost?
The Guardian tier is free permanently. Below ₹5,00,000 of connected capital, Arthora runs on prepaid credits topped up at ₹199, ₹499 or ₹999, which never expire. At ₹5,00,000 and above it is 0.40% per annum on connected capital, floored at ₹299 and capped at ₹2,499 a month, stepping down to 0.34% and then 0.30% with sustained discipline.
Is there a free plan?
Yes, permanently. The morning brief, Guardian interventions, discipline score and decision journal are never billed and never paywalled. It is a product promise rather than a trial period.
Do Arthora credits expire?
No. Credits never expire.
What is the discipline discount?
Sustained trading discipline steps your annual rate down from 0.40% to 0.34% and then to 0.30%. A step is earned over a full quarter and is only lost after a full quarter below tier — never because of a single bad week.
Is the fee based on my profits?
No. It is a technology and platform fee scaled by account size. No input to the fee is ever a return or profit-and-loss figure. The discipline discount rewards risk behaviour, not performance.
Is Arthora a monthly subscription?
No. Below ₹5,00,000 of connected capital it is prepaid credits you top up when you choose. Above that it is a rate on connected capital billed monthly, with a floor and a cap.
Start on the free tier
There is no payment step at signup. The first time money is mentioned is when you deploy a strategy to live money or cross the capital line — not before.
Rate card last reviewed 2026-08-13. The platform is in beta and pricing may change; any change is announced before it takes effect and never applied retroactively to a prepaid balance. Taxes are additional where applicable.
Arthora is a technology platform. It is not a broker, does not hold client funds, and does not provide investment advice or buy/sell recommendations. Trading in securities carries risk, including loss of capital. Past performance is not indicative of future results. All performance figures shown in the product are net of costs including STT, brokerage and slippage. The platform is in beta.